Attended the Digital Signage Expo last month as a television producer on a recon mission. What was all this "digital signage" hubbub? A month later, I have started gathering resources and partnerships towards plugging up the vacuum that the fragmented environment is spinning around in.
It is a world dominated by hardware wonks and software wonks and advertising wonks and retailers and merchandisers. What seems to be missing is the CONTENT piece. No one is going to tolerate ads as content. And one can only watch so much CNN and weather before crying uncle (or more likely, turn that thing off!).
Will targeted entertainment be enough to keep eyeballs? I don't know but I aim to find out. Stay tuned...
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