The more I read and surf and talk to people in the DIGITAL SIGNAGE industry, the more convinced I am that no one knows anything. People seem to think that advertising is the name of the game. It can't be! In 1949, my mentor Bob Banner started in TV. This was before TV was in homes. TV's were in stores! People couldn't afford them so they would gather at stores to watch important events. TV Entertainment was invented in order to fill the time between commercials. Advertisers STARTED television. Advertisements still PAY for television. Why can't closed networks or digital signage become the new frontier? Why can't closed networks start providing ad-supported entertainment? It will be TARGETED in a way TV could never manage to do in the early days. Not until CABLE came and provided all the niche markets, which again are ad supported. Advertisers are thrilled to buy time on HGTV because they KNOW WHO WATCHES IT!
Digital Signage will become the next iteration of this. Otherwise people will simply stop paying attention.
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