InfoComm is this week in SoCal. Strategy Institute's Brand Conference in NYC. Since the Digital Expo in Chicago I have been searching for other opportunities to learn about this strange new land.
I have met some creative and forward-thinking execs who all express frustration at the fragmented environment. The frustration belies a clear excitement about the future though. While we all seem to be fumbling around in the dark, searching for new and workable revenue models, there seems to be a commitment to stretch this new delivery system towards TARGETED ENTERTAINMENT. The cries for content that is not traffic feeds and weather updates and headline news is getting louder and louder.
We seek answers. I have to constantly remind my team to live the question. We will eventually live our way into the answer. Right now, we just keep plonking away, building relationships, seeking and creating opportunities, believing that we are all walking in the right direction.
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