Was on the phone today with a great guy and potential partner and we were discussing INFOcomm next week and the fragmented environment that is Digital Signage at the moment.
And he happened to say something like, 'Yes, XYZ are good at creating content for their screens."
Now, he was not talking about ENTERTAINMENT. He was talking ADVERTISEMENTS.
Compelling content to MOST digital signage networks still means Ads that are cool or sticky or move product or whatever...
I am so excited to move the ball on this point. CONTENT in closed network environments has to become TARGETED AND RELEVANT ENTERTAINMENT. Otherwise, we lose this great opportunity to create a revenue model that works for big brands.
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