CNIGA/DSE/NIGA in April

Earthstream Media's coming out party is next week in Palm Springs as we attend the convention of conventions for California Indian Casinos. We and Wireless Ronin are partnering in this exciting initiative. We will be in BOOTH #727. Come on down and see the future of Digital Media Networks as it applies to tribal communities. This is a run-up to the NIGA convention in April. However, since 60% of all Tribal Casinos are in California, CNIGA is the big show...

And in 3 short weeks we will again be paired up with Ronin at the DSE in Las Vegas. What an exciting time. Hard to believe it has only been 9 months since we found out what Digital Signage was....or rather, since we saw what it could be...or will be.

So much has happened since May in this space. Not sure it is any less fragmented ---- especially since there are so many people (like us) jumping into the fray. Although with CBS buying SignStory in what, October?...that was the first sign that a major shift was starting to happen.... Still waiting to see how the recent movement by the big corps (like starving cats who suddenly see mice over by the door....running blindly at us, claws out) bodes for the entrenched. The congloms are not going to swoop in and solve what ails the industry.

What ails the industry, you ask?

A colleague (ok....actually, he's my brother) works for an "inside sales" company and I have been pointing him at the industry for the last 3 months. He has big publishing clients...like big newspapers...and I keep telling him that paper is going away... Anyway, he may come to DSE. So, he asked me yesterday the questions that sum up the whole industry:

"Ben, who do I approach? Help me understand. Should we offer services to the people who own the networks? Or the vendors that are advertising on the networks? Or the actual providers of the system? It seems like no one is leading the charge. It's this amorphous thing with no head."

Exactly.

His company would call prospects on behalf of a BroadSign (...if BroadSign were worthy....)...or a NanoNation, trying to find real estate for systems. Or they might work with existing Network owners to call potential advertisers in order to increase revenues. Or (as is in our business plan....---only serious investors need apply----) his company would become our representatives in the space. He would call other Network Owners and Network Managers to find out whether they need content. His company becomes our sales force.

Once we have the streams of content for the different verticals, then it is simply a matter of marketing. Best content wins.

So....

Oh man, did we come across some paradigm-shifting mo-co application today!!!! So excited to launch this new content play at DSE. Come by the Ronin Booth in Vegas.

And don't look in the box.