We are being inundated all of a sudden with opportunities to create content for various "channels." We are very excited and cautiously optimistic. It creates another chicken and the egg scenario: first it was the whole who is going to put in the screen without advertisers in place vs. what advertiser is going to buy ad-time on a non-existent network; now it is create the content and then we'll sell the advertising vs. sell the advertising so you can afford to create the content!
HD video content done well is not cheap. It is not TRIVIA art cards or powerpoint. It is not ads. These channels are going to have distinct "broadcast-quality" graphics packages branding each one of them. They are going to have general interest and site specific short form dynamic media content.
It is astounding what has happened in a little over one year in terms of the industry's sophistication as it relates to video content.
It indeed is not TV. But then again, television is the closest experience that the public or layman can relate to... When I say "digital signage," it is an inadequate term. I am not talking menu boards or screens displaying sale items on aisle 3. I am talking about comedy and short films and informative and entertaining hosted segments on any variety of topics. So what do I call this?
I need like-minded individuals to help me coin a term for this next iteration of digital signage. What is it? Is it "closed networks"? Too limiting. Doesn't describe what it is. "Media out-of-home"? TVlite?
Ideas? We need a new term. Narrowcasting almost gets it. out-of-home media networks does to... IPTV is not Digital Signage: the software isn't sophisticated enough to manage content playlists or stream the kind of quality we need or zone screens.... So it is Digital Signage because we use DS software and media players... Hmmmm....
The Future is upon us. Game on.
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