possibility

Dave Haynes is an elder statesman in this industry. I bow before him. I enjoy his steady and measured output even though I'm not a fan of BroadSign. Below is a link to his BLOG and an excerpt from an entry yesterday and then a response I posted.

His Blog: 16:9
Yesterday's Entry (check out link to report below):

"Interesting little analysis posted today by Northern Sky Research , a Boston-based market research firm."

And here is my comment on the matter:



Ridiculous naysaying. Ours is a nascent industry. Of course people are getting it wrong.

And the people that come after will learn from these trailblazers. And the “bad” and the “ugly” are essential for there to be “good” in the first place.

We have to remember that Everything About Communication is changing in our society…and that to try to assess or find or even try to establish rules or a definitive how-to is folly.

I realize that this is VERY unsettling to those who do not have a high tolerance for ambiguity (read: analysts, researchers and most in the traditional media industry).

However, NOT KNOWING is essential in order to move things forward.

Advertisers have been trying to find a place to take their money where they can reach their customers’ customers for years as cable cut into broadcast eyeballs and now as internet et al cuts into cable.

To raise this kind of a red flag is static on the line between you the industry visionary and the goal of a breakthrough…

Ride the waves and don’t be scared off by those who fall off their boards — and especially not by those standing at the shore, waving and telling us how dangerous it is out here in the water…

All there is… is possibility.