We are as excited as ever about the moves we have made towards this new frontier. I am a faithful member of the Writers Guild, and this strike (now in it's 3rd month with no end in sight) has inadvertently given the creators of digital media the push we needed to de-centralize. It is WAYYYYYY too easy to create and distribute without the help of huge, multi-national conglomerates that have been so entitled for so long that they have forgotten how they were built in the first place.
It is the same in the music industry and the publishing industry. Artists of all stripes who also have a bit of an entrepreneurial spirit look around and see an open field.
Quick digression: two years ago I wrote a novel. I tried for 18 months to get a NYC agent and/or an old school NY publisher. I am not a quitter. Hustle I did knocking on many, many doors.
Hoping is not a strategy; and in this world of ours we can make things happen without permission.
Last month I published my novel. It has an ISBN number for international tracking and is in cue at The Library of Congress. Here is the link: CIRCLING THE DATE. Soon it will be available at all online retailers and who knows what lies ahead for it.
Granted, obviously there are pluses and minuses to both models. The point is we now have ways to get in the publishing game without the old guard gatekeepers holding us at bay.
And the same holds true in digital signage. It is the wild west. NBC is holding upfronts for media buyers not for broadcast TV but for out-of-home networks! It is the best news of the year so far! While certainly not going to sort out the fragmented environment that is the industry, it indeed validates our premise that the future of digital signage is some version of the broadcast model.
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