Synergy

Okay, because I am not sure anyone ever reads these posts, I am feeling more free to expound on more cockamamie theories and ideas I have been tossing around in my noggin.

First, I don't believe DIGITAL SIGNAGE can continue to be audio free if it is to get the kind of ad dollars that people are hoping. We need to hear the entertainment, so I turn to the TECHNOLOGY breakthroughs to direct audio, to control audio. If OOH remains 80-90% audio-free then it is a long road.

Having said that, I realize that it is location-dependent. Most retail networks can remain audio free (personally, the cacaphony of retail is aggravating enough without Sunjay Gupta telling me I'm gonna get a heart attack or some grating music video. Tired solutions. Uninspired.

So invigorating to think and strategize, the sheer scope of the possibilities is intimidating, like facing an open blue sea.

On Tribal lands, we have a unique opportunity to create narrowcast networks that will create jobs and revenue and, most importantly, an outlet for self-expression. Suddenly the media can be harnessed.

We can teach people to fish. Why not use TRAINING as a part of any network. People tend to support that which they had a hand in creating. Why not enroll the employees in the space. Play with us. What are your ideas? How would you suggest we use this tool in your space?

Too many think they are the one who knows best and thereby miss out on the answer that is just outside of the box.